How 3PLs Can Invest In Technology

The logistics industry is in a constant state of change, especially as automation and innovative technology come into play. Investing in technology can help companies in any industry stay relevant, but especially in logistics. Even if your company isn’t interested in adopting a technology strategy, that doesn’t mean your competition won’t. At the very least, technology can enable your company to keep up with the competition. Below, we discuss how third-party logistics providers can invest in technology to optimize and streamline the services they offer.

Hire a Great IT Team
Technology is an investment, which means that you are going to get out of it exactly what you put into it. A well-functioning IT team is critical to the operation of any successful company. 3PLs that are looking to invest in technology need to hire a great IT support team that can find and deliver solutions. Your IT department is an asset, ensuring that all of your technology pieces continue to operate. The IT team is built to find and provide solutions that optimize the technology offerings of your company.

Implement the Appropriate Technology
Different 3PL focus on various aspects of the logistics industry. Not every piece of technology is a one-size-fits-all solution, especially if your tech can’t scale with your customers. Developing the right technology tools for your customers is an essential part of developing a technology strategy. This can improve your customer services, in addition to any other shipping processes you might offer.

Remember the User
For the most part, your customers will understand the technology and tools that your company offers in layman’s terms. Essentially, it needs to be easy to use and intuitive to the average user. This doesn’t just affect the accessibility of your technology; the customer needs to trust that they can leverage the tools and automation offerings of their 3PL. If you are going to wield a piece of technology as an essential part of your strategy, make sure that the user can access it, learn it, and use it without any significant disruptions.

How Sobel Can Help
Sobel Network Shipping Co., Inc. is an international freight forwarder that provides world-class, turnkey logistics solutions that equip companies to operate on a global level. With our consultative approach, we develop a shipping solution based on the needs of your business. Sobel understands the challenges that your company is facing, and we create a plan to help you overcome those challenges. Contact Sobel today to learn more about how we can help.