How to Improve Your Reverse Logistics Strategy

Most supply chains are designed to send products out, but not bring them back in. The reverse logistics process can be difficult for many organizations. While online ordering and e-commerce has greatly improved the shipping and delivery process for consumers, the next step is to optimize the returns process. Simplifying this process for your customers will continue to build your customer service prowess, giving your company a unique competitive edge in your market.

Identify Why Returns Are Happening

First, it’s important to look at why your products are being returned at all. Returned merchandise comes with a high cost, so your company needs to reevaluate your return policy to see if you are unwittingly increasing the volume of returns. As for the merchandise itself, why are your customers returning the items they have purchased? Does the product perform the way it’s supposed to? Understanding the reason for why items are being returned can help your business make adjustments to products, product descriptions, and return policies.

Focus on the Customer Experience

Building customer loyalty is a crucial part of operating your business, especially when you are shipping merchandise. Customers are more loyal to brands who have a streamlined returns process, in addition to a quick turnaround on crediting the customer’s account. To optimize your customer’s returns, allow for full transparency and visibility. Customers expect to see tracking for their returns, which requires an efficient supply chain on your end. With a strategic reverse logistics plan, your company can reduce the amount of time it takes to receive their merchandise and refund the customer.

Adopt a Holistic View

Understanding that your reverse network will operate as a piece of the greater whole of your supply chain operation is crucial to your reverse network being successful. Companies large and small can practice asset recovery management at some level to obtain the greatest possible return from items. Organizations need to adjust to an increase in returns and design the supply chain to efficiently process both forward and reverse networks. With an optimized system, your business can lower the volume of returns, improve your customer experience, and better manage asset recovery.

How Sobel Can Help

Since 1949, Sobel Network Shipping Co., Inc. has been simplifying shipping and logistics solutions for our clients. Our expertise allows your business to operate in a global market, giving you the competitive edge to stick out from your competition. Our process and tools will optimize your reverse logistics strategy, taking full control of the whole operation. Contact Sobel today to learn how we can help you.