The supply chain acts as a body of water. Throw a rock into the calm water and ripples occur. Any ripple in the supply chain impacts businesses. Currently, supply chain disruptions are at the forefront of every business owner’s mind. Many disruptions happened due to the pandemic such as manufacturers closing, ports shutting down, and the increase in online shopping.
Consumers have experienced great dissatisfaction with shipping delays, order defects, damaged goods, and lost orders. The disillusionment has affected businesses by causing a loss of revenue.
A poll was conducted by The Harris Poll over the 2021 holiday season that showed:
- Supply chain problems have changed the ways that consumers opt to shop.
- Brand reputations have taken a huge hit due to supply chain problems
The poll went on to reveal:
- 89% of American consumers bought gifts online in the past year.
- 3 out of 4 consumers (71%) experienced supply chain problems.
- 64% experienced late deliveries
- 49% experienced processing delays
- 31% reported orders missing during transit
- 72% of American shoppers changed their holiday shopping behavior due to supply chain issues.
- 82% of consumers reported a slight or major negative brand impact due to supply chain problems.
- 74% of consumers believe that retailers should be held accountable for any supply chain issues.
The above data helps shed light on the impact of supply chain incidents on businesses and customers. The information can help retailers more effectively mitigate the issues so they can better repair damage to their brand’s reputation.
Partnering with a reputable Sobel Network Shipping Co., Inc. can help overcome logistics problems. Contact us today to see how the team at Sobel can help.
